Strategy & Positioning
With a foundation of strategy forged from research and experience, we become the bridge that builds the strongest brand connection. We consider the unspoken tensions and barriers, yielding concrete positioning, unclouded by creative bias.
We understand the HCP mind, as well as the patient and care partner’s, enabling us to position your brand in a meaningful way that drives brand awareness, changes behaviors, and ignites brand loyalty.
Foundation
Building the Foundation of Brand Positioning Strategy
- Emotive Enquiry
- Barriers and Drivers
- Competitive Landscape Evaluation
- Category Insights
- Claims Development Research
- Social Media Listening
- War Gaming
- Gap Analysis
Target
Dissecting the Customer Landscape and Identifying the Ideal Targets
- Segmentation
- Customer Target Prioritization
- Target Indication
- Brand Architecture
Positioning
Insight-Driven Positioning Research, Development, and Validation
- Insight Research & Development
- Positioning Development / RTBs
- Claims Development Research
- Messaging Development
- Positioning Validation
Communication
Implementing Brand Positioning to Impactful Communication
- Ongoing Launch Readiness Support
- Campaign Testing
- Concept Testing
- Key Communication Assets Testing
- Consumer Price Index Tracking
Brand
Growing and Tracking the Brand Over Its Lifecycle to the Fullest Potential
- Brand Loyalty
- Strategic Lifecycle Planning
- ATU Tracking/ Pulse + KPI Tracking
- Social Media Listening
- Brand Purpose
- Brand Personality
- Brand Essence
- Brand Bible
Journey
Understanding and Exploring the User Experience
- Patient Journey
- Moments of Truth
- Insights Deepening