In today’s healthcare landscape, achieving a successful pharmaceutical marketing strategy requires a comprehensive and multi-dimensional approach. Understanding the myriad of factors affecting doctors’ prescribing habits can be complex and elusive. However, leveraging qualitative interviews, geospatial data, and institutional Salesforce data can unlock insights leading to tangible improvements.
Lissa Tallman, Ph.D., presents at the Pharma Communication Summit in Toronto, May 2023, on the topic of “Deriving Actionable Insights From Multiple Data Streams”.
Watch our webinar from the conference to learn more!
